Privacy Policy

1. Controller

Premium Life GmbH
Viktualienmarkt 8
80331 Munich
Germany
Email: info@premiumlife.tv

Managing Director: Sebastian Voppmann

Commercial Register: Munich Local Court (Amtsgericht München), HRB 223788
VAT ID: DE305340245

2. General Information on Data Processing

We take the protection of your personal data very seriously. Personal data is processed on this website exclusively in accordance with applicable data protection laws, in particular the General Data Protection Regulation (GDPR) and the German Telecommunications and Digital Services Data Protection Act (TDDDG).

Personal data means any information relating to an identified or identifiable natural person. This Privacy Policy informs you about the nature, scope and purpose of the processing of personal data and about your rights.

This Privacy Policy applies to users worldwide. As our company is established in Germany, the processing of personal data is governed by the GDPR, regardless of the user’s place of residence.

3. Hosting

Our website is hosted by:

Alfahosting GmbH
Edmund-von-Lippmann-Straße 13–15
06112 Halle (Saale), Germany

When you visit our website, Alfahosting automatically collects so-called server log files (e.g. IP address, browser type, operating system, referrer URL, date and time of access).

This processing is carried out to ensure the technical operation of the website, system security, error analysis and protection against misuse.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest)

4. Cookies and Consent Management

We use cookies and similar technologies. Cookies are small text files that are stored on your device.

Technically necessary cookies are used to ensure the proper operation and security of the website. All other cookies (statistics and marketing) are used only with your explicit consent.

We use Real Cookie Banner to manage user consents. When you first visit our website, you can choose which categories of cookies you wish to allow. You may revoke or adjust your consent at any time via the cookie settings available at the bottom of the website.

Cookie Categories

Technically Necessary Cookies
Purpose: Website operation, security, shopping cart functionality
Legal basis: Art. 6(1)(f) GDPR

Statistics Cookies
Purpose: Analysis of user behavior (e.g. Google Analytics 4)
Legal basis: Art. 6(1)(a) GDPR (consent)

Marketing Cookies
Purpose: Conversion tracking and remarketing (e.g. Google Ads)
Legal basis: Art. 6(1)(a) GDPR (consent)

5. Shopify

We use the e-commerce platform Shopify to operate our online shop.

Provider:
Shopify International Ltd.
Victoria Buildings, 2nd Floor
1–2 Haddington Road
Dublin 4, Ireland

In the course of order processing, Shopify processes personal data such as name, billing address, email address, payment information and IP address.

Shopify acts as a data processor. Personal data may be transferred to third countries (in particular the USA and Canada). Shopify relies on recognized safeguards such as the EU–US Data Privacy Framework and Standard Contractual Clauses.

Legal basis: Art. 6(1)(b) GDPR (performance of a contract)

6. Contact Requests

If you contact us by email or via a contact form, the data you provide will be stored and processed solely for the purpose of handling your request.

Legal basis:

  • Art. 6(1)(b) GDPR (contractual or pre-contractual communication)
  • Art. 6(1)(f) GDPR (legitimate interest in responding to inquiries)

7. Newsletter (Mailchimp)

We use Mailchimp for sending newsletters and email marketing.

Provider:
The Rocket Science Group LLC (Mailchimp)
675 Ponce De Leon Ave NE, Suite 5000
Atlanta, GA 30308, USA

Newsletter registration takes place via a double opt-in procedure. We store your email address as well as the date and time of registration and confirmation in order to document your consent.

Mailchimp processes data in the USA. The provider is certified under the EU–US Data Privacy Framework and additionally uses Standard Contractual Clauses.

Legal basis: Art. 6(1)(a) GDPR (consent)

Customer Communication

If you purchase a product from us, we may send you information about similar products by email. This is based on our legitimate interest in direct marketing in accordance with Art. 6(1)(f) GDPR in conjunction with Section 7(3) of the German Unfair Competition Act (UWG). You may object to this use at any time.

8. Newsletter Tracking

Our newsletters contain tracking technologies (e.g. open and click rates). This analysis is carried out exclusively on the basis of your consent and serves to optimize our content.

Legal basis: Art. 6(1)(a) GDPR

9. Google Tag Manager

We use Google Tag Manager to manage tracking tools. Google Tag Manager itself does not process personal data.

Provider:
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4, Ireland

Legal basis: Art. 6(1)(a) GDPR

10. Google Analytics 4 (GA4)

This website uses Google Analytics 4 to analyze user behavior. Data collected may include page views, interactions, approximate location data and technical information. IP addresses are processed by Google in a truncated form.

Personal data may be transferred to the USA. Google is certified under the EU–US Data Privacy Framework.

Legal basis: Art. 6(1)(a) GDPR

11. Google Ads (Conversion Tracking and Remarketing)

We use Google Ads to display advertisements and measure their effectiveness. Cookies may be used to track conversions and display interest-based advertising.

Legal basis: Art. 6(1)(a) GDPR

12. Data Retention Periods

We store personal data only for as long as necessary for the respective purposes or as required by statutory retention obligations:

  • Contract and accounting data: 10 years (statutory commercial and tax retention requirements)
  • Contact inquiries: up to 3 months after completion of the inquiry
  • Newsletter data: until consent is withdrawn

13. Rights of Data Subjects

You have the right at any time to:

  • Access your personal data (Art. 15 GDPR)
  • Rectification of inaccurate data (Art. 16 GDPR)
  • Erasure of your data (Art. 17 GDPR)
  • Restriction of processing (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Object to processing (Art. 21 GDPR)
  • Withdraw consent at any time (Art. 7(3) GDPR)

14. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority. As our company is based in Germany, the competent authority is:

Bavarian State Office for Data Protection Supervision (BayLDA)

15. Automated Decision-Making

Automated decision-making or profiling does not take place.

Last updated: January 2026